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About Licensing

  • All University products and services bearing registered trademarks and insignias are covered by the Trademark Licensing Program. Items bearing the name "Old Dominion," "ODU," "Monarchs," or other trademarks are covered by the Trademark Licensing Program if it can be determined the primary reason or effect of the use of the name is to cause purchasers to associate the product or service with Old Dominion University.
  • Photographs and artworks bearing the University's trademarks or other reference to the University are covered by the Trademark Licensing Program. This includes reproductions and mass-produced artworks with reference to the University.
  • Old Dominion University's trademarks may not be used in conjunction with the name or trademark(s) of any other entity or individual without the prior written permission of that entity and the Director of Licensing. Approval of any such dual use of the University's trademarks will be limited to instances of compelling institutional interest for allowing such a use. Similarly, Old Dominion University's trademarks may not be used in any manner that suggests or implies the University's endorsement of other organizations, companies, products, services, political parties or views, or religious organizations and beliefs without prior written permission from the University's President.
  • Old Dominion University's trademarks may not be used in any way that discriminates or implies discrimination against any persons or groups based on race, sex, color, national origin, religion, age, veteran status, sexual orientation, gender identity, pregnancy, genetic information, political affiliation, marital status, disability, or any other status protected by law, or in any other way that would be a violation of Old Dominion University Policy 1005 - Discrimination Policy or practices.
  • No entity other than Old Dominion University may claim copyright or trademark rights or seek to register any design that incorporates the University's trademarks.
  • All uses of Old Dominion University trademarks on products should incorporate the appropriate trademark designation symbols (i.e., ® or ™). No changes, deletions, or alterations to the trademarks are allowed.
  • The University's Director of Licensing may not approve the use of Old Dominion University's trademarks for products or designs that present an unacceptable risk of liability or could be harmful to the mission or image of the institution. These include, but are not limited to, the following:
    • Firearms, other weapons, or any products that could be used to injure or kill
    • Alcohol-related products
    • Tobacco-related products
    • Illegal drug-related products
    • Sexually suggestive products or language
    • Gambling-related products
    • Statements impugning other universities
  • Old Dominion University departments and units are permitted to use the University's trademarks for official University business purposes on internal consumption items after approval from the Director of Licensing. All such uses must be in accordance with this and any other applicable University policies or guidelines, including, but not limited to, those regarding brand identity.

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