Content Management
Adobe Experience Manager Benefits
- No knowledge of web programming is required to maintain content in the WCMS. Instead, content owners and managers should have strong communications skills with a familiarity of website standards.
- The WCMS provides for consistency in user experience across the website through the use of standardized templates, page-construction components and layouts.
Adobe Experience Manager (AEM), is the University's Web Content Management System (WCMS). The WCMS moves the focus of managing website content away from the technical end and allows a greater focus on the communications end and developing quality content for website users and visitors.
ODU Website Philosophy
- The ODU website is the University's largest, most widely-used communication tool and repository of information. Its primary focus is its use as a communications tool.
- The ODU website is a user-focused environment where content and navigation is focused on the intended audience, regardless of University organizational structure, promoting strategic integration of content across organizational structure.
- Website users should experience the ODU website as one cohesive unit rather than a patchwork of separate entities.
- Website users should be able to easily understand website content - content managers should avoid "institution speak."
- Every piece of website content should come from a single, authoritative source that is maintained solely by the content owners.
- Each piece of website content should be created in only one place, but can be reused where needed via WCMS functionality.
- The ODU website should maintain a high degree of accessibility and compliance.
Website Responsibilities
Presenting a world-class website requires a strong partnership between teams. Learn about the roles and responsibilities of University offices, Web Communication and Web Development.
Information Architecture
ODU's information architecture is the founding structure of Old Dominion University's website. It shows where topics and content lives within the site and provides context for the content.
WCMS Training
All users must complete the AEM WCMS training session to gain access to the University's Web content management system (WCMS), Adobe Experience Manager (AEM). The training session is offered several times a semester and covers the basics of using AEM.
Training can be requested by emailing webtraining@odu.edu.
