[ skip to content ]

More Information about this image

Two business colleagues shaking hands across a conference table in the office

Department of Communication & Theatre ArtsStrategic Communication Concentration

Our Strategic Communication concentration will build your knowledge of communication and apply it to make a difference in business settings and in your community. Students work hands-on with organizations to design and shape their approach to communication, from social media campaigns to event design. We focus on nonprofit organizations, but classes also cover for-profit companies, and the critical career skills learned easily transition into in-demand positions with almost any company in the world.

Students in Strategic Communication will gain hands-on experience to prepare them to work as professionals in the field. Unlike many other programs, we focus on real-world projects. You'll work with clients in the community to make a real impact as you grow your professional experience and network.

Among many professional skills gained, students will learn how to:

  1. Pitch and present ideas to a client or a boss

  2. Write and create media, ranging from social media to graphics to film

  3. Conduct meaningful research to generate strategy and objectives for a client

  4. Use industry standard analytics platforms like Google Analytics, Hootsuite, Cision, and Meltwater

  5. Effectively reach out to the media and pitch a story or program

Site Navigation

Presidential Inauguration

ODU commemorated the inauguration of President Brian O. Hemphill, Ph.D., during Homecoming Weekend 2022. Relive the historic weekend.

Fall Open House

It's time to fall in love with ODU! Join us for our last Open House event of the semester on Saturday, November 19.

Commencement 2022

Visit the Commencement Office for information on event times, caps & gowns, tickets and more!