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Strome College of Business

Department of MarketingMarketing Minor

Add Marketing Skills to your Major!

The following are the requirements for each marketing minor concentration:

Marketing minor with a marketing analytics concentration

Class Credits

MKTG 311 Principles of Marketing 3

MKTG 407 Marketing Research 3

MKTG 475 Web Analytics 3

MKTG 475 Marketing Analytics 3

Marketing minor with a sales concentration

Class Credits

MKTG 311 Principles of Marketing 3

MKTG 316 Professional Selling 3

MKTG 404 Sales Management 3

MKTG 417 Advanced Professional Selling 3

Learn more about the Professional Sales program here

Marketing minor with a digital marketing concentration

Class Credits

MKTG 311 Principles of Marketing 3

MKTG 450 Marketing on the Internet 3

MKTG 455 Social Media Marketing 3

MKTG 460 Web Analytics 3

General marketing minor: A minor in marketing requires the completion of MKTG 311 plus 12 hours of 300/400-level marketing courses

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Presidential Inauguration

ODU commemorated the inauguration of President Brian O. Hemphill, Ph.D., during Homecoming Weekend 2022. Relive the historic weekend.

Fall Open House

It's time to fall in love with ODU! Join us for our last Open House event of the semester on Saturday, November 19.

Commencement 2022

Visit the Commencement Office for information on event times, caps & gowns, tickets and more!