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Degree Program

Professional Sales Concentration in Marketing


What will you learn?

Students learn persuasive communications, sales tactics, and sales management strategies. Classes provide hands-on practice and practical skills to help students have a successful career in sales and sales management. Every type of organization needs sales professionals and even introverts can thrive in the right sales job!

The sales concentration is part of the B.S.B.A Marketing Degree program. We differentiate our students from other majors by focusing on communication-skills training in combination with practical knowledge about sales processes, technologies, and sales force structures. We also work hard to connect students with employers during the sales program. For example, we offer job shadowing programs and an annual extracurricular sales competition judged by industry professionals. Our goal is to help graduates find a career where they will thrive.


Types of industries

Example organizations where sales skills are valuable

Business-to-business

Novatech: Sells IT solutions to other businesses

Business-to-government

ALKU: Provides IT solutions for government agencies

Professional retailing

Howard Hanna: Real estate agency

Not-for-profit

United Way: Cultivates corporate sponsorships and fundraises


Program requirements:

General marketing courses for the Professional Sales Concentration

Courses

Name

Hours

Term

MKTG 311

Principles of Marketing

3

Fall/Spring

MKTG 402

Consumer behavior

3

Fall/Spring

MKTG 407

Marketing research

3

Fall/Spring

MKTG 411

Multi-National Marketing

3

Fall/Spring

MKTG 490

Marketing Policy and Strategy

3

Fall/Spring

Required courses for the Professional Sales Concentration

MKTG 316

Professional Selling

3

Fall/Spring

MKTG 404

Sales Management

3

Fall

MKTG 417

Advanced Selling

3

Spring

Elective courses--May replace a required course upon approval. The marketing degree requires 1 additional free elective.

MKTG 200

Professional Communications & Negotiations

3

Fall

MGMT 452

Negotiations & Change Management

3

MKTG 496

Special Topic

3

Professional Sales Concentration in Marketing - Bachelor of Science in Business Administration

Freshman

First Term

Hours

Second Term

Hours

ENGL 110C

3

ENGL 211C or ENGL 221C or ENGL 231C

3

MATH 162M

3

MATH 200

3

Language and Culture I

3

Language and Culture II

3

Nature of Science I

4

Nature of Science II

4

BUSN 110

1

Interpreting the Past

3

COMM 101R

3

17

16

Sophomore

First Term

Hours

Second Term

Hours

Literature

3

Human Creativity

3

PHIL 230E or PHIL 303E or PHIL 344E or PHIL 345E or PHIL 442E

3

Information Literacy and Research

3

ACCT 201

3

ACCT 202

3

ECON 202S

3

ECON 201S

3

MKTG 200: Professional Communications and Negotiations^

3

BNAL 206

3

^ Future plans are in the works to receive the oral communication designation R

15

15

Junior

First Term

Hours

Second Term

Hours

MKTG 311

3

OPMT 303

3

BNAL 306

3

FIN 331

3

FIN 323

3

ECON 301

3

IT 360T

3

MKTG 402

3

MGMT 325

3

MKTG 316: Professional Selling

3

15

15

Senior

First Term

Hours

Second Term

Hours

MGMT 485W

3

MKTG 490

3

MKTG 407

3

MKTG 411

3

MKTG 404: Sales Management

3

MKTG 417: Advanced Selling

3

MKTG Major Elective

3

200-400 Level Free Elective

3

Upper Division Education

3

Upper Division Education

3

15

15

Total program credit hours:

123



Join the Sales Student Organization at ODU!

strome-sales-slam-stromeaward-008

The ODU chapter of Pi Sigma Epsilon (PSE) is part of a national organization promoting sales, marketing, and management. Any ODU undergraduate student can join, even non-business major. This group meets monthly and focuses on networking, personal branding, career readiness, and professional skills. The PSE is also home to the ODU Sales Team! Compete to earn $$$ and show off your skills to employers who are looking to hire!

Pi Sigma Epsilon





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