Degree Program
Professional Sales Concentration in Marketing
Professional Sales (Marketing, B.S.B.A)
What will you learn?
Students learn persuasive communications, sales tactics, and sales management strategies. Classes provide hands-on practice and practical skills to help students have a successful career in sales and sales management. Every type of organization needs sales professionals and even introverts can thrive in the right sales job!
The sales concentration is part of the B.S.B.A Marketing Degree program. We differentiate our students from other majors by focusing on communication-skills training in combination with practical knowledge about sales processes, technologies, and sales force structures. We also work hard to connect students with employers during the sales program. For example, we offer job shadowing programs and an annual extracurricular sales competition judged by industry professionals. Our goal is to help graduates find a career where they will thrive.
Types of industries |
Example organizations where sales skills are valuable |
|---|---|
Business-to-business |
Novatech: Sells IT solutions to other businesses |
Business-to-government |
ALKU: Provides IT solutions for government agencies |
Professional retailing |
Howard Hanna: Real estate agency |
Not-for-profit |
United Way: Cultivates corporate sponsorships and fundraises |
Program requirements:
General marketing courses for the Professional Sales Concentration |
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Courses |
Name |
Hours |
Term |
|---|---|---|---|
MKTG 311 |
Principles of Marketing |
3 |
Fall/Spring |
MKTG 402 |
Consumer behavior |
3 |
Fall/Spring |
MKTG 407 |
Marketing research |
3 |
Fall/Spring |
MKTG 411 |
Multi-National Marketing |
3 |
Fall/Spring |
MKTG 490 |
Marketing Policy and Strategy |
3 |
Fall/Spring |
Required courses for the Professional Sales Concentration |
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MKTG 316 |
Professional Selling |
3 |
Fall/Spring |
MKTG 404 |
Sales Management |
3 |
Fall |
MKTG 417 |
Advanced Selling |
3 |
Spring |
Elective courses--May replace a required course upon approval. The marketing degree requires 1 additional free elective. |
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MKTG 200 |
Professional Communications & Negotiations |
3 |
Fall |
MGMT 452 |
Negotiations & Change Management |
3 |
|
MKTG 496 |
Special Topic |
3 |
|
Professional Sales Concentration in Marketing - Bachelor of Science in Business Administration
Freshman |
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First Term |
Hours |
Second Term |
Hours |
ENGL 110C |
3 |
ENGL 211C or ENGL 221C or ENGL 231C |
3 |
MATH 162M |
3 |
MATH 200 |
3 |
Language and Culture I |
3 |
Language and Culture II |
3 |
Nature of Science I |
4 |
Nature of Science II |
4 |
BUSN 110 |
1 |
Interpreting the Past |
3 |
COMM 101R |
3 |
||
17 |
16 |
||
Sophomore |
|||
First Term |
Hours |
Second Term |
Hours |
Literature |
3 |
Human Creativity |
3 |
PHIL 230E or PHIL 303E or PHIL 344E or PHIL 345E or PHIL 442E |
3 |
Information Literacy and Research |
3 |
ACCT 201 |
3 |
ACCT 202 |
3 |
ECON 202S |
3 |
ECON 201S |
3 |
MKTG 200: Professional Communications and Negotiations^ |
3 |
BNAL 206 |
3 |
^ Future plans are in the works to receive the oral communication designation R |
|||
15 |
15 |
||
Junior |
|||
First Term |
Hours |
Second Term |
Hours |
MKTG 311 |
3 |
OPMT 303 |
3 |
BNAL 306 |
3 |
FIN 331 |
3 |
FIN 323 |
3 |
ECON 301 |
3 |
IT 360T |
3 |
MKTG 402 |
3 |
MGMT 325 |
3 |
MKTG 316: Professional Selling |
3 |
15 |
15 |
||
Senior |
|||
First Term |
Hours |
Second Term |
Hours |
MGMT 485W |
3 |
MKTG 490 |
3 |
MKTG 407 |
3 |
MKTG 411 |
3 |
MKTG 404: Sales Management |
3 |
MKTG 417: Advanced Selling |
3 |
MKTG Major Elective |
3 |
200-400 Level Free Elective |
3 |
Upper Division Education |
3 |
Upper Division Education |
3 |
15 |
15 |
||
Total program credit hours: |
123 |
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Join the Sales Student Organization at ODU!
The ODU chapter of Pi Sigma Epsilon (PSE) is part of a national organization promoting sales, marketing, and management. Any ODU undergraduate student can join, even non-business major. This group meets monthly and focuses on networking, personal branding, career readiness, and professional skills. The PSE is also home to the ODU Sales Team! Compete to earn $$$ and show off your skills to employers who are looking to hire!
Pi Sigma Epsilon