Leveraging Marketing Science to Build Smarter Customer Strategies.
The Customer Analytics and Strategy Collaboratory (CASC) at the Strome College of Business aims to bridge businesses and the academia for collaborative inquiry and educational endeavors on turning customer data into actionable marketing strategy through advanced analytics.
Today's businesses are inundated with lots of customer data from different sources every day. The CASC helps businesses turn these data into actionable marketing strategy by leveraging cutting-edge marketing science from the academia. Our faculty and student teams work with our business partners to identify critical, long-standing marketing and customer challenges that research can help solve. Combining years of experience in retail, finance, travel and other sectors, we aim to create mutually beneficial relationships that help businesses answer their important questions, help our researchers do more relevant research, and help our students gain important learning experience.
Scope of Activities
Faculty-led collaborative inquiries utilizing business data to address mid- to long-term strategic initiatives in marketing and customer relationship management.
Onsite, offsite, and virtual training on key marketing and customer topics to help improve the effectiveness and efficiency of marketing programs.
Preparing undergraduate and graduate students for the field of customer analytics and strategy through hands-on projects and targeted scholarship opportunities.
Connecting businesses with potential talents for career opportunities in customer analytics and strategy.
Driving knowledge accumulation and exchange in the area of customer analytics and strategy by connecting professionals working in these functions.