[ skip to content ]

Assessment Toolbox:Survey Design

Surveys are designed to collect information by asking them to respond to a specific question. The survey items come from the project mission and goals and research questions.

The following document (in two parts) introduces readers to thinking critically about survey methodology and design and provides guidance for creating and administering surveys.

Designing Reliable & Valid Surveys - Part I
Designing Reliable & Valid Surveys - Part II

Tasks for Survey Design:

  1. Develop goals and research questions

  2. Choose data collection methods - is surveying the best method

  3. Outline topics and draft items

  4. Choose response formats

  5. Write and edit items

  1. Determine sequence of items

  2. Determine physical characteristics of the survey

  3. Review and revise the survey

  4. Pilot test and revise the survey

  5. Administer the survey

  6. Analyze the data and report the results

Questions or Comments? Contact Us!

Site Navigation

Presidential Inauguration

ODU commemorated the inauguration of President Brian O. Hemphill, Ph.D., during Homecoming Weekend 2022. Relive the historic weekend.

Fall Open House

It's time to fall in love with ODU! Join us for our last Open House event of the semester on Saturday, November 19.

Commencement 2022

Visit the Commencement Office for information on event times, caps & gowns, tickets and more!