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Marketing segmentation, target audience, customers care, customer relationship management (CRM), customer analysis and focus group concepts. Wide banner composition.

Social Science Research CenterUtilized Applications

The Social Science Research Center uses various tools and applications to aid in the delivery of all forms of research methods and data collection for each facet of research implementation, data gathering, data entry, data extrapolation, and reporting.

Computer Assisted Telephone Interviewing (CATI)

Used for telephone surveys, CATI utilizes a Windows application by Voxco, Inc. which provides for the standardization of survey scripts and callback rules to improve response rates. The SSRC has handled both local and national surveys using CATI, which allows for rapid data entry, accurate data storage, and minimizes the probability of errors.


Utilized to program, administer and report on web-based survey efforts.


Statistical software system for data management, analysis, tabulations, reporting and deployment. Much of our quantitative reporting, including CATI information, is accomplished using SPSS.


Utilized presently for mail and face-to-face surveys, Teleform is a forms processing and document summary application. It allows us to collect, validate and store information using scannable forms which decrease data entry time, errors, and costs.

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Presidential Inauguration

ODU commemorated the inauguration of President Brian O. Hemphill, Ph.D., during Homecoming Weekend 2022. Relive the historic weekend.

Fall Open House

It's time to fall in love with ODU! Join us for our last Open House event of the semester on Saturday, November 19.

Commencement 2022

Visit the Commencement Office for information on event times, caps & gowns, tickets and more!