Strategic Communication (Communication, B.A.)
Strategic Communication is a concentration intended to help you use your knowledge of communication and apply it to make a difference in a business and in your community. Students work hands-on with organizations to design and shape their approach to communication, from social media campaigns to event design. We focus on nonprofit organizations, but classes also cover for-profit companies and the skills learned easily transition into jobs with almost any company in the world.
Strategic Communication (Communication, B.A.)
Description
What is this program at ODU like?
Strategic Communication is a concentration intended to help you use your knowledge of communication and apply it to make a difference in a business and in your community. Students work hands-on with organizations to design and shape their approach to communication, from social media campaigns to event design. We focus on nonprofit organizations, but classes also cover for-profit companies and the skills learned easily transition into jobs with almost any company in the world.
Program Highlights
What makes this program at ODU unique?
-
Pitch and present ideas to a client or a boss
-
Write and create media, ranging from social media to graphics to film
-
Conduct the research to generate strategy and objectives for a client
-
Use (and even get certified in) industry standard analytics platforms like Google Analytics, Hootsuite, Cision, and Meltwater
-
Effectively reach out to the media and pitch a story or program
Careers
What are some careers in this field?
Check out these ideas from ODU Career Development Services and the Occupational Information Network (O*NET). A median salary is the midpoint of what people typically earn—half of those surveyed earned above the median salary, and half earned below.
Meeting, Convention, and Event Planners
$52,630
MEDIAN SALARY
Coordinate activities of staff, convention personnel, or clients to make arrangements for group meetings, events, or conventions.
Advertising and Promotions Managers
$123,880
MEDIAN SALARY
Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
Market Research Analysts and Marketing Specialists
$71,450
MEDIAN SALARY
Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.
Public Relations Specialists
$67,990
MEDIAN SALARY
Engage in promoting or creating an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media.
Courses
What are some courses offered in this program at ODU?
COMM 403:
Public Relations and Crisis Communications
This course introduces students to the basic elements of public relations as it pertains to assisting organizations avoid, mitigate and recover from crisis situations. Students will have the opportunity to both observe and participate in crisis communications situations. Prerequisites: COMM 303 or permission of instructor.
COMM 478:
Principles of Media Marketing and Promotion
Course introduces students to the ways in which different media forms are used for advertising and marketing purposes. Emphasis is on electronic media, though other approaches, such as direct marketing techniques and the increasing use of new media technologies for marketing, are also examined. Prerequisites: Junior standing and COMM 260 or permission of the instructor.
COMM 303:
Introduction to Public Relations
A study of interactions within and among communication workplaces and the public. Attention is given to the media, promotions, community relations, and public information. Prerequisites: COMM 200S or permission of the instructor.
Requirements
What are the requirements to apply for this program at ODU?
Students entering the Bachelor of Arts program in this program should meet the minimum university admission requirements (Undergraduate Admission)
Cost
Tuition and Fees
Estimated rates for the 2022-23 academic year. Rates are subject to change. Anyone that is not a current Virginia resident will be charged non-resident rates. That includes international students.
Virginia Resident
Per Credit:
$ 374
Non-Resident
Per Credit:
$ 1,039
Active Duty Military Rate
Per Credit:
$ 250
Technology Delivered Courses Outside Virginia and/or the United States
Per Credit:
$ 407
Ways to Save
Here are a few ways for you to save on the cost of attending ODU. For more information visit University Student Financial aid
Next Steps
I like this program. What are the next steps?
-
Visit Campus Tour your future campus -
University Life Experience our community -
College Website See what we have to offer -
Department Website Explore our academics
Contact
Need help applying?
Meet Your Enrollment Team
Our enrollment coordinators are ready to help you through the admissions process.
ASSOCIATE PROFESSOR
Name:
Theodore Gournelos
Location:
3004 BATTEN ARTS & LETTERS, NORFOLK, VA, 23529
Email:
Office:
757-683-6267
Undergraduate Admissions
Location:
1004 Rollins Hall, Norfolk, VA 23529
Phone Office:
757-683-3685
Fax:
757-683-3255
Email:
admissions@odu.edu
International Admissions
Location:
2101 Dragas Hall, Norfolk, VA 23529
Phone Office:
757-683-3701
Fax:
757-683-3651
Email:
intladm@odu.edu
Transfer
I like this program and want to transfer. What are my next steps?
At ODU, we understand that as a transfer student you have unique needs that require a wide array of campus resources. The Center for Advising Administration and Academic Partnerships aims to create a transfer inclusive culture that supports the successful transition, engagement, and academic achievement of transfer students. The services and programs offered to you as a Monarch are endless so take advantage of every opportunity. Even before you set foot on campus, we encourage you to Explore, Experience, and Engage! Visit our Transfer Students page for more information.
Related Programs
What other options does ODU have?
How would you like to complete your program?
Enhance your college career by gaining relevant experience with the skills and knowledge needed for your future career. Discover our experiential learning opportunities.
Get an inside look into your major of interest when you speak to professors and current students at our monthly First Friday events.
Explore our beautiful campus and its community! Join us for our Spring Open House events in February and March.