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Strategic Communication is a concentration intended to help you use your knowledge of communication and apply it to make a difference in a business and in your community. Students work hands-on with organizations to design and shape their approach to communication, from social media campaigns to event design. We focus on nonprofit organizations, but classes also cover for-profit companies and the skills learned easily transition into jobs with almost any company in the world.
Pitch and present ideas to a client or a boss
Write and create media, ranging from social media to graphics to film
Conduct the research to generate strategy and objectives for a client
Use (and even get certified in) industry standard analytics platforms like Google Analytics, Hootsuite, Cision, and Meltwater
Effectively reach out to the media and pitch a story or program
This course introduces students to the basic elements of public relations as it pertains to assisting organizations avoid, mitigate and recover from crisis situations. Students will have the opportunity to both observe and participate in crisis communications situations. Prerequisites: COMM 303 or permission of instructor.
Course introduces students to the ways in which different media forms are used for advertising and marketing purposes. Emphasis is on electronic media, though other approaches, such as direct marketing techniques and the increasing use of new media technologies for marketing, are also examined. Prerequisites: Junior standing and COMM 260 or permission of the instructor.
A study of interactions within and among communication workplaces and the public. Attention is given to the media, promotions, community relations, and public information. Prerequisites: COMM 200S or permission of the instructor.
Students entering the Bachelor of Arts program in this program should meet the minimum university admission requirements (Undergraduate Admission)
Estimated rates for the 2021-22 academic year. Rates are subject to change. Anyone that is not a current Virginia resident will be charged non-resident rates. That includes international students.
Our enrollment coordinators are ready to help you through the admissions process.
3004 BATTEN ARTS & LETTERS, NORFOLK, VA, 23529
1004 Rollins Hall, Norfolk, VA 23529
2101 Dragas Hall, Norfolk, VA 23529
At ODU, we understand that as a transfer student you have unique needs that require a wide array of campus resources. The Center for Advising Administration and Academic Partnerships aims to create a transfer inclusive culture that supports the successful transition, engagement, and academic achievement of transfer students. The services and programs offered to you as a Monarch are endless so take advantage of every opportunity. Even before you set foot on campus, we encourage you to Explore, Experience, and Engage! Visit our Transfer Students page for more information.