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Professional Sales (Marketing, B.S.B.A)

From building iconic brands to understanding why people buy what they buy, marketing is the exciting interface between companies and their customers and other stakeholders. It builds valuable relationships for companies and makes them more competitive in the marketplace. A career in marketing is often considered one of the best training grounds to rise to the top level of corporations.

Professional Sales (Marketing, B.S.B.A)


Description


What is Professional Sales at ODU like?

From building iconic brands to understanding why people buy what they buy, marketing is the exciting interface between companies and their customers and other stakeholders. It builds valuable relationships for companies and makes them more competitive in the marketplace. A career in marketing is often considered one of the best training grounds to rise to the top level of corporations.

Program Highlights


What makes Professional Sales at ODU unique?

  • Learn persuasive communications, sales tactics and sales management strategies.

  • Practice hands-on skills and receive coaching to succeed in sales and sales management careers.

  • Participate in sales competitions, job shadowing events, and other extracurricular opportunities. Explore the opportunities.

Careers


What are some careers in this field?

Check out these ideas from ODU Career Development Services and the Occupational Information Network (O*NET). A median salary is the midpoint of what people typically earn—half of those surveyed earned above the median salary, and half earned below.

Marketing Managers

$145,620

MEDIAN SALARY


Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm

Sales Managers

$137,650

MEDIAN SALARY


Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Sales Agents, Securities and Commodities

$97,440

MEDIAN SALARY


Buy and sell securities in investment and trading firms and develop and implement financial plans for individuals, businesses, and organizations.

Sales Representatives, Services, All Other

$63,050

MEDIAN SALARY


All services sales representatives not listed separately.

Courses


What are some courses offered in Professional Sales at ODU?

MKTG 316:
Professional Selling


This course examines professional selling as the link between the firm and the customer. The sales force has a key role in relationship management. As such, this class will emphasize selling skills that help to maintain positive long-term customer relationships. Topics will include prospecting for new clients, adaptive communication skills, addressing customer concerns, closing sales, following up with customers, understanding different types of sales positions and skills, and ethics in professional selling. Prerequisites: C or better in ENGL 110C or ENGL 126C.

MKTG 404:
Sales Management


Material focuses on quantitative and qualitative goal setting; management, control and evaluation of the sales program; selecting, training, motivating, and evaluating the sales force. Prerequisite: C or better in MKTG 311 |or equivalent), C or better in MKTG 316 |or equivalent), and a declared major in the University or permission of the Dean's Office in the Strome College of Business.

MKTG 405:
The Art of Influence and Persuasion


This course is an introductory course on techniques and concepts on how to influence in a variety of business settings. Influence and persuasion is used daily in businesses throughout the world. Effective influence and persuasion can be the determining factor in successful business engagements. This course will develop students' influence and persuasion skills through oral and written communications. It will cover the underlying psychological mechanism of persuasion, the entire influence and persuasion process, influencing and persuading individuals as well as organizations in a business setting, and the ethical issues in influence and persuasion. Prerequisites: C or better in MKTG 311 (or equivalent), and a declared major in the University or permission of the Dean's Office of the Strome College of Business or permission of the instructor.

Requirements


What are the requirements to apply for Professional Sales at ODU?

Students entering the Bachelor of Science in Business Administration program in Professional Sales should meet the minimum university admission requirements (Undergraduate Admission)

  • Students are not formally admitted into the B.S.B.A. in Marketing program until the end of the sophomore year, when completion of all prerequisites is expected. Admission to the University does not constitute automatic admission to the program. For the current prerequisites and application steps, please refer to the BSBA program page in the University Undergraduate Catalog.

  • To speak to someone about the admission process, please contact the marketing chief departmental advisor, Professor Michelle Carpenter.

For admission to the Professional Sales program


GPA:

3.00


TOEFL score:

paper based: 550, internet based 79


IELTS score:

6.5


Cost

Tuition and Fees

Estimated rates for the 2022-23 academic year. Rates are subject to change. Anyone that is not a current Virginia resident will be charged non-resident rates. That includes international students.

Virginia Resident


Per Credit:

$ 374

Non-Resident


Per Credit:

$ 1,039

Active Duty Military Rate


Per Credit:

$ 250

Technology Delivered Courses Outside Virginia and/or the United States


Per Credit:

$ 407

Ways to Save

Here are a few ways for you to save on the cost of attending ODU. For more information visit University Student Financial aid

Transfer Articulation Agreements


To simplify the transfer process, we have formal agreements with certain institutions. These agreements outline the courses you should take to prepare for transferring to ODU.
Review the full list of transfer articulation agreements to see if your institution is listed.

Next Steps


I like this program. What are the next steps?

Contact


Need help applying?

Meet Your Enrollment Team

Our enrollment coordinators are ready to help you through the admissions process.

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PROFESSOR


Name:

Aaron Arndt


Location:

2040 CONSTANT HALL, NORFOLK, VA, 23529



Office:

757-683-4986


Undergraduate Admissions


Location:

1004 Rollins Hall, Norfolk, VA 23529


Phone Office:

757-683-3685


Fax:

757-683-3255


Email:

admissions@odu.edu


International Admissions


Location:

2101 Dragas Hall, Norfolk, VA 23529


Phone Office:

757-683-3701


Fax:

757-683-3651


Email:

intladm@odu.edu

Transfer


I like this program and want to transfer. What are my next steps?

At ODU, we understand that as a transfer student you have unique needs that require a wide array of campus resources. The Center for Advising Administration and Academic Partnerships aims to create a transfer inclusive culture that supports the successful transition, engagement, and academic achievement of transfer students. The services and programs offered to you as a Monarch are endless so take advantage of every opportunity. Even before you set foot on campus, we encourage you to Explore, Experience, and Engage! Visit our Transfer Students page for more information.

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