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From building iconic brands to understanding why people buy what they buy, marketing is the exciting interface between companies and their customers and other stakeholders. It builds valuable relationships for companies and makes them more competitive in the marketplace. A career in marketing is often considered one of the best training grounds to rise to the top level of corporations.
Learn persuasive communications, sales tactics and sales management strategies.
Practice hands-on skills and receive coaching to succeed in sales and sales management careers.
Participate in sales competitions, job shadowing events, and other extracurricular opportunities. Explore the opportunities.
This course examines professional selling as the link between the firm and the customer. The sales force has a key role in relationship management. As such, this class will emphasize selling skills that help to maintain positive long-term customer relationships. Topics will include prospecting for new clients, adaptive communication skills, addressing customer concerns, closing sales, following up with customers, understanding different types of sales positions and skills, and ethics in professional selling. Prerequisites: C or better in ENGL 110C or ENGL 126C.
Material focuses on quantitative and qualitative goal setting; management, control and evaluation of the sales program; selecting, training, motivating, and evaluating the sales force. Prerequisite: C or better in MKTG 311 |or equivalent), C or better in MKTG 316 |or equivalent), and a declared major in the University or permission of the Dean's Office in the Strome College of Business.
This course is an introductory course on techniques and concepts on how to influence in a variety of business settings. Influence and persuasion is used daily in businesses throughout the world. Effective influence and persuasion can be the determining factor in successful business engagements. This course will develop students' influence and persuasion skills through oral and written communications. It will cover the underlying psychological mechanism of persuasion, the entire influence and persuasion process, influencing and persuading individuals as well as organizations in a business setting, and the ethical issues in influence and persuasion. Prerequisites: C or better in MKTG 311 (or equivalent), and a declared major in the University or permission of the Dean's Office of the Strome College of Business or permission of the instructor.
Students entering the Bachelor of Science in Business Administration program in Professional Sales should meet the minimum university admission requirements (Undergraduate Admission)
Students are not formally admitted into the B.S.B.A. in Marketing program until the end of the sophomore year, when completion of all prerequisites is expected. Admission to the University does not constitute automatic admission to the program. For the current prerequisites and application steps, please refer to the BSBA program page in the University Undergraduate Catalog.
To speak to someone about the admission process, please contact the marketing chief departmental advisor, Professor Michelle Carpenter.
paper based: 550, internet based 79
Estimated rates for the 2022-23 academic year. Rates are subject to change. Anyone that is not a current Virginia resident will be charged non-resident rates. That includes international students.
Here are a few ways for you to save on the cost of attending ODU. For more information visit University Student Financial aid
To simplify the transfer process, we have formal agreements with certain institutions. These agreements outline the courses you should take to prepare for transferring to ODU.
Review the full list of transfer articulation agreements to see if your institution is listed.
Our enrollment coordinators are ready to help you through the admissions process.
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At ODU, we understand that as a transfer student you have unique needs that require a wide array of campus resources. The Center for Advising Administration and Academic Partnerships aims to create a transfer inclusive culture that supports the successful transition, engagement, and academic achievement of transfer students. The services and programs offered to you as a Monarch are endless so take advantage of every opportunity. Even before you set foot on campus, we encourage you to Explore, Experience, and Engage! Visit our Transfer Students page for more information.
ODU commemorated the inauguration of President Brian O. Hemphill, Ph.D., during Homecoming Weekend 2022. Relive the historic weekend.
It's time to fall in love with ODU! Join us for our last Open House event of the semester on Saturday, November 19.
Visit the Commencement Office for information on event times, caps & gowns, tickets and more!