Marketing Education (Career & Technical Education, B.S.)
Marketing education is a critical shortage teaching area in Virginia. Marketing educators teach a variety of marketing courses including marketing and management, fashion marketing, sports and entertainment marketing, travel and tourism, hotel/motel marketing, internet marketing, personal finance, and more. Marketing education includes a three-pronged approach to education, and includes classroom instruction, work-based learning, and DECA, the career and technical student organization. Marketing educators work with local employers in the afternoon, and often travel to a variety of conferences around the country to participate in DECA.
Marketing Education (Career & Technical Education, B.S.)
Description
What is Marketing Education at ODU like?
Marketing education is a critical shortage teaching area in Virginia. Marketing educators teach a variety of marketing courses including marketing and management, fashion marketing, sports and entertainment marketing, travel and tourism, hotel/motel marketing, internet marketing, personal finance, and more. Marketing education includes a three-pronged approach to education, and includes classroom instruction, work-based learning, and DECA, the career and technical student organization. Marketing educators work with local employers in the afternoon, and often travel to a variety of conferences around the country to participate in DECA.
Program Highlights
What makes Marketing Education at ODU unique?
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Work 11 months and earn 10% more.
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Marketing Education is a one math major.
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Participate in DECA, The Student Association, and travel the country.
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Teach in the mornings and work with the community in the afternoons with work-based learning.
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Enjoy the hands-on-nature of this program because students do marketing activities.
Careers
What are some careers in this field?
Check out these ideas from ODU Career Development Services and the Occupational Information Network (O*NET). A median salary is the midpoint of what people typically earn—half of those surveyed earned above the median salary, and half earned below.
Career/Technical Education Teachers, Secondary School
$61,010
MEDIAN SALARY
Teach occupational, career and technical, or vocational subjects at the secondary school level in public or private schools.
Education Administrators, Postsecondary
$107,670
MEDIAN SALARY
Plan, direct, or coordinate research, instructional, student administration and services, and other educational activities at postsecondary institutions, including universities, colleges, and junior and community colleges.
Marketing Managers
$145,620
MEDIAN SALARY
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
Education Administrators, All Other
$88,240
MEDIAN SALARY
All education administrators not listed separately.
Courses
What are some courses offered in Marketing Education at ODU?
SEPS 102:
Advertising and Promotion
This is an introductory course designed to teach the fundamental product and service promotion processes of planning and producing advertising and promotion campaigns.
SEPS 100:
Sales Techniques
This is an introductory course that emphasizes the concept of determining customer needs, wants, and desires and matching them to products and services for a long-term sales relationship. The course is not intended for students pursuing majors in the College of Business and Public Administration.
MKTG 311:
Marketing Principles and Problems
The design, distribution, pricing, and promotion of goods, services, people, places, and causes. Course examines both national and international markets and includes an introduction to the legal and ethical constraints on marketing. Prerequisites: A declared major in the University or an intended major in the Strome College of Business or permission of the Dean
Requirements
What are the requirements to apply for Marketing Education at ODU?
Students entering the Bachelor of Science program in Marketing Education should meet the minimum university admission requirements (Undergraduate Admission)
Standard ODU admission criteria and procedures are required for admission to this program.
For admission to the Marketing Education program
TOEFL score:
paper based: 550, internet based: 79
IELTS score:
6.5
Cost
Tuition and Fees
Estimated rates for the 2022-23 academic year. Rates are subject to change. Anyone that is not a current Virginia resident will be charged non-resident rates. That includes international students.
Virginia Resident
Per Credit:
$ 374
Non-Resident
Per Credit:
$ 1,039
Active Duty Military Rate
Per Credit:
$ 250
Technology Delivered Courses Outside Virginia and/or the United States
Per Credit:
$ 407
Ways to Save
Here are a few ways for you to save on the cost of attending ODU. For more information visit University Student Financial aid
Transfer Articulation Agreements
To simplify the transfer process, we have formal agreements with certain institutions. These agreements outline the courses you should take to prepare for transferring to ODU.
Review the full list of transfer articulation agreements to see if your institution is listed.
Next Steps
I like this program. What are the next steps?
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Visit Campus Tour your future campus -
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College Website See what we have to offer -
Department Website Explore our academics
Contact
Need help applying?
Meet Your Enrollment Team
Our enrollment coordinators are ready to help you through the admissions process.
ASSIOCIATE PROFESSOR & CHAIR
Name:
Mickey Kosloski
Location:
4124 EDUCATION BUILDING II, NORFOLK, VA, 23529
Email:
Office:
757-683-4305
Undergraduate Admissions
Location:
1004 Rollins Hall, Norfolk, VA 23529
Phone Office:
757-683-3685
Fax:
757-683-3255
Email:
admissions@odu.edu
International Admissions
Location:
2101 Dragas Hall, Norfolk, VA 23529
Phone Office:
757-683-3701
Fax:
757-683-3651
Email:
intladm@odu.edu
Transfer
I like this program and want to transfer. What are my next steps?
At ODU, we understand that as a transfer student you have unique needs that require a wide array of campus resources. The Center for Advising Administration and Academic Partnerships aims to create a transfer inclusive culture that supports the successful transition, engagement, and academic achievement of transfer students. The services and programs offered to you as a Monarch are endless so take advantage of every opportunity. Even before you set foot on campus, we encourage you to Explore, Experience, and Engage! Visit our Transfer Students page for more information.
Related Programs
What other options does ODU have?
How would you like to complete your program?
Enhance your college career by gaining relevant experience with the skills and knowledge needed for your future career. Discover our experiential learning opportunities.
Get an inside look into your major of interest when you speak to professors and current students at our monthly First Friday events.
Explore our beautiful campus and its community! Join us for our Spring Open House events in February and March.