Marketing Analytics & Research (Marketing, B.S.B.A)
The Marketing Analytics and Research concentration produces graduates for fast-growing career opportunities in the field of marketing analytics and is also suitable for students interested in pursuing a marketing-related graduate degree. The critical field of marketing analytics allows marketers to derive deep customer insight and optimize marketing strategy using experimentation and data analytics. Many marketing organizations have become data driven and have shifted their focus to marketing analytics, creating a tremendous need for marketers with both marketing and analytics skills.
Marketing Analytics & Research (Marketing, B.S.B.A)
Description
What is Marketing Analytics & Research at ODU like?
The Marketing Analytics and Research concentration produces graduates for fast-growing career opportunities in the field of marketing analytics and is also suitable for students interested in pursuing a marketing-related graduate degree. The critical field of marketing analytics allows marketers to derive deep customer insight and optimize marketing strategy using experimentation and data analytics. Many marketing organizations have become data driven and have shifted their focus to marketing analytics, creating a tremendous need for marketers with both marketing and analytics skills.
Program Highlights
What makes Marketing Analytics & Research at ODU unique?
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Producing graduates for fast-growing career opportunities in the field of deriving deep customer insight & effective marketing strategy from data.
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Prepares students interested in pursuing a graduate degree in marketing or related areas.
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Building on the marketing faculty's years of research and experience, our program will provide students with an engaging and stimulating academic experience.
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Through our program, we aim to make sound preparations and build connections for future generations of marketing professionals.
AT A GLANCE
College / School:
Major:
Marketing
Concentration:
Marketing Analytics & Research
Degree Level:
Undergraduate
Delivery Mode(s):
On-Campus
Degree Earned:
Bachelor of Science in Business Administration
Department:
Careers
What are some careers in this field?
Check out these ideas from ODU Career Development Services and the Occupational Information Network (O*NET). A median salary is the midpoint of what people typically earn—half of those surveyed earned above the median salary, and half earned below.
Market Research Analysts and Marketing Specialists
$71,450
MEDIAN SALARY
Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.
Search Marketing Strategists
$91,080
MEDIAN SALARY
Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.
Marketing Managers
$145,620
MEDIAN SALARY
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
Operations Research Analysts
$86,510
MEDIAN SALARY
Formulate and apply mathematical modeling and other optimizing methods to develop and interpret information that assists management with decision making, policy formulation, or other managerial functions. May collect and analyze data and develop decision support software, service, or products. May develop and supply optimal time, cost, or logistics networks for program evaluation, review, or implementation.
Employers
Graduates from this major have gone to work at
Courses
What are some courses offered in Marketing Analytics & Research at ODU?
MKTG 460:
Web Analytics
This course will introduce students to web analytic tools and methods and demonstrate how businesses can use web analytics to derive customer insight and improve marketing strategy. It will cover topics such as web traffic analysis, social media data mining, search and keyword analysis, social network analysis, and proactive analytics using testing and experimentation. Prerequisites: BNAL 306, a grade of C or better in MKTG 311, and a declared major in the University, or permission of the instructor.
MKTG 475:
Marketing Analytics
Marketing analytics comprises the processes and technologies that enable managers to have a better understanding of the market, i.e., the performance of marketing programs, the need of the customers, and the forecast of sales. In other words, it supports managers
MKTG 407:
Marketing Research
Emphasis is given to the development of a strong theoretical base in the systematic selection, collection, and interpretation of marketing information leading to sound policies and strategies. Students are required to carry out a group project involving a marketing problem (or opportunity) for a company or involving a real market situation. The project will satisfy the practicum experience requirement of the College (CAP). (qualifies as a CAP experience) Prerequisites: BNAL 306 and MKTG 402, a grade of C or better in MKTG 311 and a declared major in the University or permission of the Dean's Office.
Requirements
What are the requirements to apply for Marketing Analytics & Research at ODU?
Students entering the Bachelor of Science in Business Administration program in Marketing Analytics & Research should meet the minimum university admission requirements (Undergraduate Admission)
Students are not formally admitted into the B.S.B.A. in Marketing program until the end of the sophomore year, when completion of all prerequisites is expected. Admission to the University does not constitute automatic admission to the program. For the current prerequisites and application steps, please refer to the BSBA program page in the University Undergraduate Catalog.
To speak to someone about the admission process, please contact the marketing chief departmental advisor, Professor Michelle Carpenter.
For admission to the Marketing Analytics & Research program
GPA:
3.00
TOEFL:
paper based: 550, internet based 79
IELTS:
6.5
Cost
Tuition and Fees
Estimated rates for the 2022-23 academic year. Rates are subject to change. Anyone that is not a current Virginia resident will be charged non-resident rates. That includes international students.
Virginia Resident
Per Credit:
$ 374
Non-Resident
Per Credit:
$ 1,039
Active Duty Military Rate
Per Credit:
$ 250
Technology Delivered Courses Outside Virginia and/or the United States
Per Credit:
$ 407
Ways to Save
Here are a few ways for you to save on the cost of attending ODU. For more information visit University Student Financial aid
Next Steps
I like this program. What are the next steps?
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Contact
Need help applying?
Meet Your Enrollment Team
Our enrollment coordinators are ready to help you through the admissions process.
SENIOR LECTURER
Name:
Michelle Carpenter
Location:
2141 CONSTANT HALL, NORFOLK, VA, 23529
Email:
Office:
757-683-4317
Undergraduate Admissions
Location:
1004 Rollins Hall, Norfolk, VA 23529
Phone Office:
757-683-3685
Fax:
757-683-3255
Email:
admissions@odu.edu
International Admissions
Location:
2101 Dragas Hall, Norfolk, VA 23529
Phone Office:
757-683-3701
Fax:
757-683-3651
Email:
intladm@odu.edu
Transfer
I like this program and want to transfer. What are my next steps?
At ODU, we understand that as a transfer student you have unique needs that require a wide array of campus resources. The Center for Advising Administration and Academic Partnerships aims to create a transfer inclusive culture that supports the successful transition, engagement, and academic achievement of transfer students. The services and programs offered to you as a Monarch are endless so take advantage of every opportunity. Even before you set foot on campus, we encourage you to Explore, Experience, and Engage! Visit our Transfer Students page for more information.
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