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Business Analytics (B.S.B.A.)

The Business Analytics major is a unique major that integrates a functional area of business with computer expertise. It is a major that develops skills in the use of the computer as a decision-making tool and provides expertise in a business field in which these skills can be applied. The modern business employer is looking for graduates who have more than just a degree in a particular functional area. They are looking for students who have multiple skills which allow them to serve their company in many ways. Business Analytics provides the training needed to develop those skills.

Business Analytics (B.S.B.A.)


Description


What is Business Analytics at ODU like?

The Business Analytics major is a unique major that integrates a functional area of business with computer expertise. It is a major that develops skills in the use of the computer as a decision-making tool and provides expertise in a business field in which these skills can be applied. The modern business employer is looking for graduates who have more than just a degree in a particular functional area. They are looking for students who have multiple skills which allow them to serve their company in many ways. Business Analytics provides the training needed to develop those skills.

Program Highlights


What makes Business Analytics at ODU unique?

  • You will receive a fully integrated business degree combined with advanced data and quantitative analysis

  • Courses use multiple data platforms such as Excel, Arena, SAS and SPSS, Tableau, and R programming

  • Double majors are accommodated with other business disciplines that allow students to complete program with minimal additional coursework

  • Major areas of statistics and management science techniques, such as simulation, optimization, forecasting, and visualization individually explored in senior level coursework

Careers


What are some careers in this field?

Check out these ideas from ODU Career Development Services and the Occupational Information Network (O*NET). A median salary is the midpoint of what people typically earn—half of those surveyed earned above the median salary, and half earned below.

Logistics Analysts

$78,740

MEDIAN SALARY


Analyze product delivery or supply chain processes to identify or recommend changes. May manage route activity including invoicing, electronic bills, and shipment tracing.

Financial Analysts

$99,430

MEDIAN SALARY


Conduct quantitative analyses of information affecting investment programs of public or private institutions.

Budget Analysts

$78,680

MEDIAN SALARY


Examine budget estimates for completeness, accuracy, and conformance with procedures and regulations. Analyze budgeting and accounting reports.

Market Research Analysts and Marketing Specialists

$71,450

MEDIAN SALARY


Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.

Employers


Graduates from this major have gone to work at

Dollar Tree (corporate HQ), Norfolk-Southern (corporate HQ), Newport News Shipbuilding (Huntington Ingalls), US Navy (Finance and Supply divisions), KPMG.  

Courses


What are some courses offered in Business Analytics at ODU?

BNAL 406:
Advanced Spreadsheet-Based Data Analytics


This course introduces students to the use of advanced data modeling in spreadsheets and self-service business intelligence tools to analyze data and make business decisions in Excel. Power Pivot and the DAX language are used to extract meaningful information from large data sets. Power Query is introduced as an ETL tool, and the Power BI Desktop is used for visualization purposes. These topics are then applied to analyze problems in predictive analytics. Examples include advanced multiple regression and classification techniques in data mining. Prerequisites: A grade of C or better in BNAL 301, BNAL 306, and a declared major in the University or permission of the Dean's Office.

BNAL 415:
Advanced Business Analytics/Big Data Applications


This course addresses advanced business analytics techniques and the application of such techniques to large data sets. Some alternative business analytics strategies are introduced. Descriptive, predictive, and prescriptive models are included. Topics covered in this course include data visualization and exploration, cluster analysis, and developing and calibrating predictive models for big data. Applications of multivariate, logistic, and probit regression to business analytics are discussed. Software packages such as SAS/JMP/SPSS may be used. Prerequisites: A grade of C or better in BNAL 306 and a declared major in the University or permission from the Dean's Office.

BNAL 476:
Simulation Modeling and Analysis for Business Systems


Simulation modeling is an integral part of the analytics revolution, enabling the creation of models that can represent the variability that exists in many real business systems. This course covers the theory and application of simulation modeling, with an emphasis on how simulation provides predictive and prescriptive analytics to support business decision-making. Topics include simulation fundamentals, the project life-cycle, model development, input and output analysis, verification and validation, and the presentation of a simulation study. We utilize a major commercial simulation software package for assignments and class projects. Prerequisites: OPMT 303 with a grade of C or better and BNAL 306 with a grade of C or better, senior standing and a declared major in the University or permission of the Dean's Office.

Requirements


What are the requirements to apply for Business Analytics at ODU?

Students entering the Bachelor of Science in Business Administration program in Business Analytics should meet the minimum university admission requirements (Undergraduate Admission)

Cost

Tuition and Fees

Estimated rates for the 2022-23 academic year. Rates are subject to change. Anyone that is not a current Virginia resident will be charged non-resident rates. That includes international students.

Virginia Resident


Per Credit:

$ 374

Non-Resident


Per Credit:

$ 1,039

Active Duty Military Rate


Per Credit:

$ 250

Technology Delivered Courses Outside Virginia and/or the United States


Per Credit:

$ 407

Ways to Save

Here are a few ways for you to save on the cost of attending ODU. For more information visit University Student Financial aid

Scholars


Tanner Scholars and others available through Strome and the University

 

Internships


Internships with major employers in region are abundant

 

Next Steps


I like this program. What are the next steps?

Contact


Need help applying?

Meet Your Enrollment Team

Our enrollment coordinators are ready to help you through the admissions process.

Undergraduate Admissions


Location:

1004 Rollins Hall, Norfolk, VA 23529


Phone Office:

757-683-3685


Fax:

757-683-3255


Email:

admissions@odu.edu


International Admissions


Location:

2101 Dragas Hall, Norfolk, VA 23529


Phone Office:

757-683-3701


Fax:

757-683-3651


Email:

intladm@odu.edu

Transfer


I like this program and want to transfer. What are my next steps?

At ODU, we understand that as a transfer student you have unique needs that require a wide array of campus resources. The Center for Advising Administration and Academic Partnerships aims to create a transfer inclusive culture that supports the successful transition, engagement, and academic achievement of transfer students. The services and programs offered to you as a Monarch are endless so take advantage of every opportunity. Even before you set foot on campus, we encourage you to Explore, Experience, and Engage! Visit our Transfer Students page for more information.

Additional Programs


Are there other programs at ODU I may be interested in?

With over 120 undergraduate programs, 130 graduate programs at the master'seducation specialist and doctoral levels plus a wealth of certificate and professional development programs, Old Dominion University has the program for you. Visit our academic program listing page to see other programs ODU has to offer.

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